Seven Hills Communications
Small Business Marketing & Public Relations

Blog

Small Business Marketing & PR Advice

QUICKIE DESIGN HACKS FOR NON-DESIGNERS

We're the first to admit that good design work cannot be rushed. Hiring a great designer for your logo, branding, website or other brand elements not only provides you with a more professional image, it can save you a lot of time and frustration. But in a time when we are pumping out tons of content on a daily basis, much of which has visual elements, we can't rely on a designer for everything we need. Every day, we find ourselves designing things like:

  • Social media graphics (Instagram, Facebook and more)
  • Email graphics or headers
  • Infographics
  • Coupons and flyers
  • Business cards

This type of design is so prevalent for small business owners, social media managers and marketing managers that we thought it was the perfect time to share some of our favorite tips, tricks and resources for getting good design done quickly and easily.

Canva
his "design for dummies" tool is by far our most frequently used designing resource. With both free and paid versions, Canva provides templates that take all the guesswork out of sizing your finished products for particular platforms or uses and allows you to export both web-ready and high-quality print ready end products. While lots of elements are free, we love the built-in affordable stock photography ($1 a pop) and upgraded templates that allow you to get nice-looking typography and image matches without a lot of design knowledge. (We used a ready-made template for the graphic at the top of this post, for example.) Also love that with an upgraded (yet still affordable) version, you can save images into different folders for quick access.

PicMonkey
While less robust than Canva, we like PicMonkey for the specific task of simply stitching photos together. We use this all the time when we need a collage-type image for an email, Facebook header or the like. PicMonkey also has editing capabilities that are a bit more basic than Canva but still fun and easy to use.

RGB to HEX
Working with clients, we work with a whole bunch of different brand guidelines, and these include the specific brand colors. Colors are often delivered to us in RGB or CMYK configurations, where we need to often enter HEX (#XXXX) for colors in different web photo editing systems. We've found RGB to HEX to be the easiest way to get the conversion done quickly and easily.

Quick Brand Reference Sheets in Dropbox
Being organized is just as important with design and photo editing as it is for any other element of your business. There's nothing worse than constantly searching for your color values or just the right logo. That's why we like having a quick reference sheet for each brand. Organize everything into one online folder (shared on Dropbox if you're working with a team.) Include a quick reference sheet with color values and any notes about logo use, clearly labeled logos and any stock photos you use frequently.

Kozzi
Stock photos can get pricey and we all know that proper licensing is essential for image usage. We use Kozzi for stock photos to grab pics for around $1 each. Their library is well-stocked enough and easily searchable to make it an affordable alternative to expensive stock photo sites, especially for day-to-day design work.

So, don't let the day-to-day design work get you down - there's no reason to put out bad design with so many great, low-cost and free resources available. If you use others, we'd love to hear from you!

design_hacks.jpg