Clients in the News: January
It's been a busy month at SHC! One area of our services that always gets clients super excited is news coverage, and that's why we're starting up a monthly Clients in the News post. Each month, we'll highlight our 3 favorite pieces of client coverage and give you a little background on how we positioned them to get the story!
Just Add Cooking's #justaddlocal Event
We had an amazing time with Just Add Cooking, helping them to organize an event about their local sourcing practices for local bloggers and social influencers. We were able to get together a great group of about 30 influencers at the KITCHEN at Boston Public Market, where we did a cooking demo and talked about Just Add Cooking's local partners. Utilizing an event hashtag #justaddlocal we were able to collect some of the social interaction and over time, expect product reviews and promos on the participants' blogs.
Coolidge Corner & Sadhana Yoga's Marathon Campaign
This month marked the kick-off to a PR campaign for Coolidge Corner & Sadhana Yoga around using yoga to cross-train for the Boston Marathon. In order to get these placements, our team looks at a calendar of what relevant events are coming up and targets the right writers and producers to get our expert in front of. We expect several more contributions from Tatyana in major Boston outlets pre-Marathon.
Forbes Coverage of Maggie Lord, the Naptime Entrepreneur
Maggie has spent the last 5+ years building an amazing online business, Rustic Wedding Chic. But as any business owner knows, building a business, you learn more than just how to run that business. You figure out how to apply those skills elsewhere. For the past year, Maggie has focused on getting her "Naptime Entrepreneur" concept out into the world, highlighting her work/life balance concept for parents who also want to run a successful, profitable company. The result has been amazing coverage in national business publications, including this profile in Forbes. Getting great expert positioning like this is key to helping clients raise their personal brand profile, and it's accomplished by tracking relevant and trending topics and tying the expert in, as well as tracking people who write in the particular beat that the expert fits into.