Seven Hills Communications
Small Business Marketing & Public Relations

DIY PR Coaching

Public Relations Coaching

Ready to Start Thinking ABout PR, But Not Ready to Hire a Consultant or Agency?

The Seven Hills Public Relations Coaching program is the answer for you. Whether you don't yet have the budget to hire a consultant or agency to help you with PR, or you want to try pitching yourself, we can provide the guidance and structure you need for an initial PR strategy.

After a Coaching session with Kristen, you'll feel confident about developing a pitch around your company or personal brand, and you'll be knowledgeable about the best outlets to pitch. Plus, you'll have a handle on what you need to have ready BEFORE you pitch, how to handle an interview and what to do with the coverage afterwards.

At SHC, we're all about results and efficiency. We understand that as a small business owner, you don't have time to waste. We get straight to the point with a focused strategy session and follow up materials that will arm you with the information you need to pitch yourself confidently.


Seven Hills Communications has allowed my company and brand to gain both national and local attention leading to a much larger awareness of who we are, what we do and how we do it!

When I started my relationship with Seven Hills Communications, I was looking to boost my brand recognition. Five years later, thanks to the dedication from the Seven Hills team, my company has been featured in Forbes, Success Magazine, Fast Company, The New York Times, The Huffington Post and countless other amazing outlets. Without the passion that Seven Hills Communications brings to their mission and putting their clients first, I can honestly say I am not sure my business would be where it is today!
— Maggie Lord, Rustic Wedding Chic

What Is Included?

The Seven Hills Public Relations Coaching package is designed to be affordable, efficient and packed full of knowledge. The package includes:

  • Initial Research: To ensure we don't waste time on our call, we ask you to provide us information about your company and goals, and we arrive to the call armed with a plan and ideas to share with you right off the bat.
  • 60-Minute Video Call with Recording: Our coaching will take place on a 60-minute, recorded video call with SHC founder Kristen Elworthy, who has a background in both journalism and PR. Here, we'll present our ideas for angles to pitch, outlets you should be targeting, how to prepare for interviews, how to write an effective pitch and more. You'll get a recording after the call - it's packed with info and you won't want to miss a minute.
  • Post-Coaching Support: We provide 30 days of email support after our call. This is a great opportunity to ask us questions about pitch drafts or selected targets as you get your efforts started. If you secure an interview or piece within these first 30 days, we can answer questions about preparing for the interview. 
  • Strategy & Supporting Materials: After our call, you'll get everything you need to hit the ground running, including:
    • A summary of our call and suggested PR strategy
    • 5 hand picked target media outlets with contact information
    • The Pitching Guide: A guide that outlines what you should have prepared prior to starting your pitches so you're ready to make the most of opportunities 
    • The Interview Prep Guide: Everything you need to get ready for interviews with broadcast and print/online interviews

Who's It for?

Since 2010, we've been helping small businesses, startups and nonprofits with their marketing and PR strategy. We love working with smaller companies and making a big impact, but many companies or personal brands spend time in a stage where they have something valuable to share with the media, but don't yet have the budget to outsource their PR efforts. We created the PR Coaching package for these clients. Instead of turning them away for budget, we wanted to create an affordable alternative that allowed them to get started with PR efforts on their own.

The Seven Hills Communication Public Relations Coaching package is for you if you:

  • Have a small business or are building a personal brand and want to grow your audience, but don't have the budget for outsourcing PR yet.
  • Feel you're missing opportunities to be featured in the press, but aren't sure how to go about doing it.
  • Are ready to share your product or message with a wider audience to drive sales, brand awareness, website traffic or build an email list.
  • You have a personal brand and are looking to be positioned as an expert in your field.

Where Have Our Clients Been Featured?

There are a lot of PR consultants out there, so you may be wondering why WE are the ones to trust to get your PR program started? Since SHC was founded in 2010, we've been focused 100% on small and mid-sized businesses, personal brands, and we know what it takes to break through the noise and clutter to get noticed. We target our pitches to our clients' goals, which results in local, regional and national coverage that moves their business forward.


Kristen is a gem to work with. She is the first PR person I have worked with that anticipates my needs and takes care of all the details so I can focus on my work. She is efficient, personable, and understands how to uniquely pitch a company to the press. Seven Hills is results-oriented and always delivers!
— Nancy McGeoghegan

Investment

The SHC Public Relations Coaching Package includes the following. After our coaching, you'll be ready to begin messaging and pitching your business to relevant media.

  • Pre-coaching research and recommendations
  • 60-minute recorded video coaching call
  • Post-call notes to help you develop your PR strategy, plus bonuses:
    • 5 hand picked target media outlets with contact information
    • The Pitching Guide: A guide that outlines what you should have prepared prior to starting your pitches so you're ready to make the most of opportunities 
    • The Interview Prep Guide: Everything you need to get ready for interviews with broadcast and print/online interviews
  • 30 days of email support for feedback on pitches or pitch angle ideas

Investment: $497

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