SHC Personal Branding PR Intensive

A “Done With You” PR Program Offering Strategy & Support

Great press builds your audience and validates your expertise
… but where to start? (And how much will it cost?)

Media mentions, contributed content and podcast appearances are cornerstones for most personal branding campaigns – but the cost of hiring a PR consultant or agency for ongoing PR can be cost prohibitive for authors, consultants and influencers. We’ve spent over a decade working on expert positioning campaigns, and we know that hiring outside PR help isn’t always in the budget.

But we think you can get press anyways. That's why we’ve created the Personal Branding PR Intensive, a “Done With You” PR program that couples our signature personal branding PR strategy with ongoing support.

Consider us your PR Personal Trainer: we provide the strategic plan, the accountability and the expertise – you put in the muscle.

Does DIY PR sound scary?

You may have tried to DIY PR on your own before – maybe you’ve even bought into a course or program but have never quite been able to make it work. Here’s why:

Strategy: A solid PR plan requires strategy and an understanding of media, and that can’t be faked or learned quickly.
Accountability: Most DIY courses or programs send you on your way to pitch when you’re done. But life and business can often get in the way, pushing PR down on the priority list.
Confidence: When we asked our current clients what stops them from doing their own PR, they all cite a lack of confidence: uncertainty about whether their angles are good, how often they should follow up, or if they have the chops for a particular opportunity.

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That’s why we’re doing it WITH you.
Introducing a DWY PR Strategy.

These are the precise reasons that this program is not DIY – it’s DWY: “Done With You.” SHC’s Personal Brand PR Intensive blends our signature PR strategy work with a full quarter of accountability and support. This is a one-on-one program with our founder and senior strategist Kristen Elworthy. It is consulting, not coaching: we are delivering a custom strategy to you, just like we do for our retainer clients. You’ll get everything you need to pitch: written pitches, a media list, talking points and more – customized to your brand and business.

We won’t leave you hanging. After we deliver your strategy, we guide you for a full three months with unlimited support to answer your very real questions about media outreach as you do it. This ensures that you move forward with the strategy and gives you the time to generate momentum. The support is the secret sauce.

Learn More

Kristen Elworthy has more than a decade of experience working with mission-driven companies, nonprofits and personal brands. As the founder of SHC, she leads strategy on every client and considers herself a collaborative member of the team. With a background in journalism, Kristen is driven by a great story and has helped dozens of clients define their brand story and secure thousands of top tier media placements.

In the Intensive, Kristen is your consultant - not your coach. She develops the right strategy for you and guides you through your first quarter of PR pitching. Consider her your PR Personal Trainer.

Meet Kristen

PR Strategy

Kick Off: A one-hour kick-off call to talk through your goals

Strategy: Custom three-month strategy with goals, target media verticals, key messaging and pitch angles.

Q&A Call: A 45-min follow up call to answer your questions on the strategy.

Custom Pitching Documents

Bio Review: Submit your bio and we’ll give it the PR Glow Up.

Pitch Drafts: Three custom pitch drafts based on the angles we’ve discussed.

Custom Media List: 40 key targets, including contact info and tips on reaching out when available.

PR Guides

Interview Prep: Prep tips for any type of interview.

Media List Building Guide: Our tips for continuing to build out your media list to keep your PR pitching fresh.

Favorite PR Tools: A list of our favorite free or low-cost tools for tracking press and finding new contacts.

Three Months of PR Support - The secret sauce!

You could have every PR tool in the world, but having the confidence to reach out to media, knowing when to follow up, and staying consistent will make or break your results. That’s why our intensive includes three months of one-on-one support to ensure that you get on track for PR!

Two 30 minute follow up calls with Kristen when you can ask me anything. Perfect for brainstorming a new angle or prepping for a big opportunity!
Unlimited email support for three months
Weekly emails to check in, keep you on track and keep you motivated
Accountability Calendar to keep you on track with goals and milestones

What’s Included

Investment: $2,500

This is a flat fee and includes everything you see above.

Apply Now

What People Are Saying

“Kristen and her team are a joy to work with. They not only produce great media results, they are true partners for my business. I’ve been a client of Seven Hills Communications for years and plan to be for many years to come.”

— CHRISTIE LINDOR, TESSI CONSULTING

“Where do I start? Kristen is a true rock star at her craft. From an ROI standpoint, working with Kristen has been a no-brainer. Not only have these placements reeled in new clients, they have also helped to build credibility among my peers and prospects.

— DANA BULL, REALTOR

This program is designed for people building personal brands and looking to engage an audience and create validation for their brand through media appearances (i.e., contributed editorial content, podcasts, commentary in the media, etc.). Often our clients are about to publish a book, or are looking to raise awareness of their expertise in their field as they build a consulting or coaching practice. Some clients are entrepreneurs who are building brands beyond their companies with an eye towards “what’s next.”
In short: this is a program for experts who may have more time than money to invest in PR, but who need the strategy and guidance to get started. You don’t need knowledge or understanding of PR before the Intensive – that’s what we are here for! We’re delivering precisely what our team uses to inform our strategy for clients, but you’re doing the lifting from there.
We focus on earned media, meaning press mentions or contributions that are earned through your expertise, and not paid editorial or advertorial. The media placements you’ll achieve through this will not cost you money – but they will require time and effort from you and your team.
You can expect to spend at least an hour – ideally a couple of hours – on PR each week. You’ll need to pitch to get new media placements, so it’s important that you or someone on your team that is capable of pitching have the time set aside to do so. (Don’t worry, we’ll be checking in on you to make sure you stay on track!)
If you don’t have the time or inclination to pitch yourself, you can work with us on retainer instead – in that case, we do all the pitching for you!
You can expect to have your PR strategy within 2-3 weeks of filling out your questionnaire. Your support period begins once your strategy is delivered and extends for three months.
As for your PR results: that depends! It’s totally reasonable to expect you’ll start seeing media hits publish by the end of the Intensive, depending on the time that you put into pitching and who your targets are. But PR is a long game, and you’ll want to stick with it to see continued results.